Our Updated Look Is Much More Than an accumulation of Fun Illustrations
Exactly like you’re more substance compared to a selfie, our artistic refresh goes deeper to express exactly exactly what dating’s actually like
Taking place times may be very nice. There’s individual connection, companionship, intercourse — often also merely a makeout sesh that is great. But we can’t just emphasize the truly good and overlook the facets of dating that aren’t so beautiful, like needing to share a cocktail or coffee because of the catfisher that is occasional scammer, ego maniac, or bland dingus. All things considered, dating may be a strange, chaotic, alluring mess — full of highs and lows.
At OkCup >express what’s important in regards to you. We’re all those with unique charms and quirks, and showing them off could be the way that is best to generally meet somebody you’ll really click with. So we’ve changed things up a bit — perhaps not only in order to show your individuality now, but additionally to better mirror the dating experience, and ideally lighten the mood a little, too.
This new pictures had been carried out by Jay Daniel Wright, a goofball that is charming in Berlin. We tossed around a true number of good illustrators, but Jay’s work constantly made us smile and left us experiencing truly good concerning the globe. We wish Jay’s pictures perform some exact exact same for you personally.
If nothing else, his drawings are enjoyable, quirky, and unique — qualities they share with all the interesting individuals meet that is you’ll OkCupid.
We’re now making use of one typeface, GT America, across all platforms. While lots of us are experiencing a bit down from the America that is whole thing we nevertheless like it here. As well as whenever we didn’t, GT America is not really American but alternatively the creation of some Swiss people at Grilli Type. It is a handsome mixture of that sweet rationalism that is swiss see inside our favorite grotesque san-serifs (see: Helvetica) additionally the quirk of American gothics (see: Franklin Gothic). For non-typography nerds, right here’s the point: GT America is eccentric and specific, similar to, well, people.
Our design philosophy hasn’t changed that much. Our focus stays on making an easy-to-use, enjoyable product. But OkCupid has arrived a good way from where we began. There is some charm when you look at the OkCupid of old, a location with extremely few guidelines that had been strange, unsightly, and available. Since our humbler beginnings, we’ve simplified things a whole lot. And that’s a philosophical option. When making a item like ours, we now have two guidelines to pick from:
We could produce a artistic design and experience that glorifies the ideal — a personal experience mail ordered bride that seems almost utopian. These days, we provide dating as enjoyable and easy; it is a pool celebration having a completely diverse collection of buddies whom seem like they model regarding the weekends, and travel the whole world through the week. There’s a colorful gradient sheen, and its perpetually hour that is golden. This is actually the approach many businesses in this room are using. It’s lovely. It’s the fantasy we’re all striving for, right?
Or the reality can be reflected by us with this adventure we’re all on together. It’s a small rough round the sides, noisy, strange, and eclectic. It may be complicated, but finally we could all see the wonder into the mess whenever we try to find it.
We now have constantly wished to be considered a dating application for people. Genuine people. All people: males, females, sex flu >be yourself. And we’re going to continue steadily to build a available platform that lets you show all the stuff which make you who you are.